Date: 2005
Status:concept
Category: packaging design
Client: Danone, dr. Peter Luckner
Team:
designer: Bovtenko Viktoria
Goal: Packaging for Yogurt.
Conception: The sight of how birds take care of their posterity, so diligently and tenderly, always delighted us. This eye-catcher is beautiful and warm. We suggest feeling this care with the help of a new packing for yogurt. This is a project of a new eating culture. But as we know, each new feature of product lies in analysis and synthesis of nature. Thus, you must press the ball to drink the yogurt, as you must press the udder to get the milk or squeeze fruit to get juice. The innovation of a new culture of customization lies in feeling yourself as part of nature.