Date: 2007

Status: concept

Category: packaging design

Client: Walkers, Great Britain


designer: Maria Chaitskaya

Goal: to create a new packaging and to suggest a new taste for the chips.

Conception: You choose your favourite flavour when you buy "Potato Rings". You can control the level of salt and pepper (there are 4 independent packets with salt and 1 with pepper).  After adding spices, you close the packing and shake it.