Date: 2007

Status: concept

Category: packaging design

Client: Walkers, Great Britain


designer: Viktoria Bovtenko


Goal:  to create a new packaging and to suggest a new taste for the chips.

Conception: Project includes big marketing research, definition of brand values of Walkers, prognosis compilation on next 4 years in food industry and customers behavior.

Using Vario/Stereo is a simple but very effective way to re-enforce the process “from potato to pack”. It helps to convey the "natural" message and could also be used as a promotional tool.

In a new packing, there is a special handle on the back side. We can easily peel off the handle and put the packing on the hand.