Date: 2007

Status: concept

Category: packaging design

Client: Walkers, Великобритания


designer: Valentina Krishtopajtis

Goal:  to create a new packaging and to suggest a new taste for the chips.

Conception: An idea is to create a friendly image in a package; to add a game element to the process of opening the packaging; to make communication easier; to make the package more ecological and easy-to-use.

The package can stand on a side (on a shop shelf) or on the bottom (while being used in stationary conditions). One can stand the package, close the opened one; there is a napkin to wipe hands.