Date: 2007

Status: concept

Category: packaging design

Client: Walkers, Great Britain


designer: Alexander Suricoma Babich

Goal: to create a new packaging and to suggest a new taste for the chips.

Conception: «Pure chip»Is more than fast food. This is an adequate lunch! It is served in the plate, made of ecological plastic, with spices to taste. (In addition, you can buy chips with cream or honey.) For eating chips, a special tool has been invented (it slightly resembles small pincers.)